How to Attract Serious Tenants During the Holidays
A Smart Owner’s Guide for the Las Vegas & Nevada Rental Market
The holiday season often raises an important question for property owners:
Is it even worth marketing a rental between November and January?
The answer is yes — if you do it strategically.
In Nevada, and especially in markets like Las Vegas, Henderson, and surrounding areas, the holidays can actually attract more serious, motivated tenants. The key is understanding who is moving during this time and how to position your property correctly.
Below is a proven, owner-focused guide to attracting qualified tenants during the holiday season — without unnecessary vacancies or rushed decisions.
Why the Holidays Can Work in Your Favour
While overall rental activity may slow slightly, tenant quality often improves during the holidays.
People who move at this time are usually:
Relocating for work or career changes
Finalizing life transitions before the new year
Facing lease expirations that can’t wait
Seeking stability going into January
These renters tend to be decisive, prepared, and financially organized — exactly the type of tenant owners want.
1. Price Strategically — Not Emotionally
Many owners assume they must drastically reduce rent during the holidays. In reality, small strategic incentives outperform price cuts.
Instead of lowering rent:
Keep pricing aligned with current market data
Offer limited-time incentives (application fee credits, flexible move-in dates, or lease start adjustments)
Emphasize value and convenience, not desperation
Serious tenants are less price-sensitive and more focused on move-in readiness and transparency.
2. Present a Move-In-Ready Property
Holiday renters want clarity and simplicity.
Before listing:
Ensure the property is clean, well-lit, and fully functional
Address maintenance issues upfront
Use updated, professional photos or video walkthroughs
A rental that looks “ready now” immediately signals professionalism and attracts tenants who respect the property.
3. Use Strong, Clear Marketing — Not Generic Listings
During the holidays, tenants scroll faster and decide quicker. Your listing needs to communicate confidence and clarity.
Effective holiday listings highlight:
Exact move-in costs
Lease terms and requirements upfront
Amenities and features that improve daily living
Clear next steps for applying or touring
Avoid vague language. Serious tenants appreciate direct, honest communication.
4. Offer Flexible Timing Without Compromising Standards
Flexibility does not mean lowering screening criteria.
Consider:
Adjusted move-in dates between late December and early January
Quick turnaround for completed applications
Virtual tours for out-of-state renters
However, never rush screening. The holidays are not the time to skip credit, income, or background requirements.
5. Market Where Serious Renters Are Looking
During the holidays, many tenants rely heavily on online platforms and direct communication.
Strong visibility includes:
Listing across multiple rental platforms
Using video content to pre-qualify interest
Clear calls to action that encourage inquiries from prepared renters
The goal is fewer inquiries — but higher quality ones.
6. Screen Carefully — The Holidays Are Not an Exception
One of the biggest mistakes owners make is assuming that because it’s the holidays, standards should be relaxed.
In reality:
Serious tenants expect professional screening
Clear criteria protect both the owner and the tenant
Strong screening reduces turnover and late payments
Consistency during this season often leads to better long-term tenants.
7. Think Long-Term, Not Just Immediate Occupancy
A well-placed tenant in December or January can:
Reduce early-year vacancy
Improve lease stability
Set a positive tone for the new year
Sometimes waiting an extra week for the right tenant is more profitable than filling the unit quickly with the wrong one.
Final Thoughts for Nevada Property Owners
The holiday season doesn’t have to mean stalled momentum. When marketed correctly, it can be one of the best times to attract serious, committed tenants.
Success comes from:
Strategic pricing
Professional presentation
Clear communication
Consistent screening
If you approach holiday leasing with intention rather than hesitation, your property can enter the new year occupied, stable, and positioned for success.
Need Help Placing the Right Tenant?
If you’re a Nevada property owner looking to attract qualified tenants without ongoing management fees, our team can help you market, screen, and place the right renter — even during the holidays.
👉 Visit RentMor.com or contact us to learn how tenant placement works.